WhatZThat is an obvious solution to the problem of there not being a creative way of expressing the most popular relevant adjectives to describe the owner with no audible words used, regarding trending fashion. That may be a lot to think on, until you realize it is what we do every day.

The kinds of trends we follow, the videos we watch, items we wear, trends we follow are usually broken down to a simple adjective or keyword that can easily describe at least a portion of our personality. However, it’s difficult to express who you are without actually telling people…that is until WhatZThat!

Here we offer many different ways to express who you are without ever opening your mouth or texting a message! At WhatZThat, we don’t only focus on current fashion, we hone in on current trends, events and whatever is going on out there and we let you wear it! We don’t just brainstorm on new fashion ideas, we do our homework and research what is happening in our constantly changing atmosphere, find a way to make it look good in print, and let you wear it or display it in a way that expresses your stance and support of the current event.

WhoZThat?

The idea was formulated by Kevin Phillips in the early moments of 2023 and the founding of WhatZThat was close behind. Kevin has created a multitude of websites ranging from eCommerce to full-scale Environmental Disaster Response sites and as a Senior SEO Consultant in his current role, he has a large amount of experience discovering and tracing trends, not only in keywords and hashtags, but also worldwide events and technical transformations existing in today’s world. WhatZThat is his attempt to synergize all of the knowledge gained from each industry and bringing it to WhatZThat and the “what to wear” industry!